This education abroad program provides a unique business learning opportunity; Greece and its island commerce; set against the backdrop of the world’s most important founding culture. In addition to the rich culture and history in this European country, students will visit and directly interact with education and industry leaders as they explore international aspects of sales and promotional strategy. With Greece in the forefront of world business and economic news, interacting with business people actually involved in the economic challenges facing Greece and the European Union will be enlightening and educational. This snapshot of business and culture will equip the students with fundamental knowledge necessary to succeed in the global marketplace and to understand sales and promotional strategies in Greece. Combine this with the inherent beauty and history of Greece and its islands and students will realize an experience sure to impact their personal and business perspectives for years to come. Active work on class report during the program will enhance the learning process.
Program Dates (subject to change)
July 30 – August 12, 2014
May 15, 2014, Thursday, 9AM-5PM Orientation
May 23, 2014, Friday, 9AM-5:00PM Orientation
July 12, 2014 Saturday, 9AM-12:30PM Classwork Dr. Gary Selden & 1:30PM-5PM Professor Mike Serkedakis
July 19, 2014 Saturday, 9AM-12:30PM Classwork Dr. Gary Selden & 1:30PM-5PM Professor Mike Serkedakis
Post-trip & Final Report
Saturday, August 23, 2014 - 8:00am - 3:30pm
Download tentative itinerary
Program Cost (subject to change)
$3,995 - Cost includes airfare, lodging, ground transportation, some meals, tours, admissions and insurance.
***Tuition is paid separately. Cost is subject to change. ***
*** All KSU students are eligible for a $600 Global Learning Scholarship for this program***
Download estimated out-of-pocket costs
A $300 non-refundable deposit is due at the time of application. This deposit will be subtracted from your total fee.
Payments are broken down into two installments:
April 1 – 1st installment of $1847.50 is due
April 15 – 2nd installment of $1847.50 is due
For information about scholarships available for this program please visit our website.
Students will have hotel accommodations.
Safety & Security
During pre-departure orientations, students will receive information on health considerations, travel safety, money matters abroad, cultural adjustment, cross-cultural immersion and sensibility, student responsibilities and course requirements.
The cities and areas being visited in Greece and Crete are developed and populated with modern hospitals and medical facilities.
The U.S Department of State offers excellent travel, health and safety information for specific countries. For up-to-date information on Greece, please visit: http://travel.state.gov/travel/cis_pa_tw/cis/cis_1127.html
The Center for Disease Control also provides useful information for travelers and a list of vaccinations and/or health concerns for specific countries: http://wwwnc.cdc.gov/travel/
Download program notes and travel tips
Prerequisites for both courses:
Business Majors - Sophomore GPA requirement and MKTG 3100
Non Business Majors - MKTG 3100 and permission from the Coles College of Business
Students must take both courses:
MKTG4490 – International Sales (3 credits)
This course examines the diverse influences of culture, society, and business processes on sales behavior in an international context. Implications for sales activities including strategies, tactics, prospecting and planning sales calls are also discussed on a global level. This education abroad class provides a unique business learning opportunity; Greece and its island commerce; set against the backdrop of the world’s most important founding culture. In addition to the rich culture and history in this European country, students will visit and directly interact with industry leaders as they explore international aspects of consumer behavior and promotional strategy. With Greece in the forefront of world business news, interacting with business people actually involved in the economic challenges facing Greece and the European Union will be enlightening and educational. Students will visit with leaders in retail, heavy industry, cosmetics, commerce, viticulture and oenology. This snapshot of business and culture will equip the students with fundamental knowledge necessary to succeed in the global marketplace and be reflected in their comparative paper and journal.
MKTG4490 – International Promotional Strategy (3 credits)
This course examines the differences in promotional strategy, both processes and content, and how it is influenced by culture in an international context. Implications for marketing strategy and tactics are also discussed on both a domestic and global level.
Applications are due MARCH 1, 2014
A $300 deposit is due at the time of application.
You will NOT be considered for this program until you have paid the deposit and completed your application!
If you are an undergraduate KSU student, you must complete the Coles College of Business Study Abroad Approval Request Form before your application will be reviewed! (Instructions available in application)
All undergraduate students must have and maintain at least a 2.0 GPA to be eligible for this program.
Professor Michael Serkedakis – Marketing & Professional Sales
firstname.lastname@example.org - 678-797-2380
Dr. Gary Selden – Marketing & Professional Sales
email@example.com - 770-499-3191
Professor Michael Serkedakis has lived in Europe for 6 years and Germany for 2 years. He has visited Jamaica, Brazil, Italy, England, Switzerland, France, Ireland and Greece. His personal and business interests have permitted foreign travel on numerous occasions. He has family and academic friends in Greece who will be helpful in developing business and cultural events during the trip. Professor Serkedakis successfully led this program to Greece in 2012.
Dr. Gary Selden has participated in Education Abroad trips to Greece, Singapore, Finland, Estonia, Russia, Trinidad and Tobago and Italy. He taught on this program to Greece in 2012.
EDUCATION ABROAD REFUND POLICY & PROCEDURES
All application deposits are non-refundable, except in the case of:
*Program cancellation by Kennesaw State University
*A wait-listed student who is not added into the program
*A student who has applied to one education abroad program and clearly notifies the Education Abroad Office--in writing and prior to the application deadline--of his/her desire change the application to an alternate KSU program
Refunds for application deposits will be issued in the same form of payment originally used for purchase. Please be sure to retain all account information used for purchase and notify the Education Abroad Office (EAO) in advance if there is a problem with your account. The EAO will not be responsible for refunds sent to closed accounts.
Upon registration for the KSU faculty-led education abroad academic course(s), the designated program fee, which is separate from tuition, is charged to the student's account. The student has up to one month to pay the program fee in full, following a specific payment schedule. Failure to pay the program fee in full by the stated deadline may result in deletion from the program.
All program fees are non-refundable, except in the case of students who have legitimate, documented medical, (emergency) family or military reasons for withdrawing from a program after paying the program fee. In all cases, the student will only receive recoverable fees, subject to the rules/policies of external service providers. Any such refund will not include the initial application fee and will not be issued until after the education abroad program is completed.
Program fees do not include tuition. Payment and refund of tuition will follow the normal processes establish by the Offices of the Registrar and Bursar. Students wishing to withdraw from any study abroad program or course must submit their request in writing through the Education Abroad Office.